In the days before the internet the foremost way of promoting your business would be being first in the "yellow pages" phone book. From taxis to plant hire people wanted to be called aardvark. Now in the 21st century business is no different. You need to be top of the search engines. In the world of service delivery everyone needs to be first. This blog is a weekly opinion of service delivery and transformation comment capturing a unique view of business life.
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